Although the first month of 2024 is already behind us, it's not too late to make late resolutions! Do you want to focus your energies on important things like taking time for yourself, cooking, exercising, or reducing performance pressure without jeopardizing the success of your organization's communications? No problem, here are five simple tips to help you put your efforts in the right places.
1. Reuse your content again and again
If you want to resonate, the word to remember is "repetition", as in repetition of the same content. Got an article in the media? Don't just share it once on your social media, make it several different pieces of content. Turn it into a blog post, or even a story/reel. A few days later, turn your news into a carousel for Instagram, Facebook and LinkedIn, include it in your next newsletter, talk about it in a video clip, and when the subject comes up again months later, share your news again. The possibilities are endless, it's just a reflex to adopt!
2. Give preference to regional media
Getting visibility in the media can be a major challenge, especially in the saturated national media. However, there are several media outlets in every region of Quebec that can give you visibility, get the word out without being drowned out by an incessant flow of news, and sometimes even get you on the national radar. Not to mention the fact that you can make new friends, eager for new and interesting content. Because, yes, regional media aren't all about regional news. In the case of the Radio-Canada and TVA networks, even regional news is often repeated nationally. Less time wasted, more results.
3. Produce groundbreaking publications
Launching a press release that won't be picked up can be a waste of time and a source of frustration on many levels. If you've got news or something to say, choose social media. More customizable, less subject to writing standards (especially since X no longer restricts publications to under 240 characters), these are great showcases for organizational leaders. We often forget that saying something on social media means saying something publicly, especially in a context where journalists themselves consult these platforms enormously.
4. Tweet...or Xez!
One might have thought that X would be emptied of users with the changes desired by Elon Musk, but not at all. X (formerly Twitter) remains the social network of choice for journalists and politicians. In other words, it's where it's at! Be careful not to get caught up in the sheer number of comments, but keep in mind that X is the perfect tool for interacting online with our leaders and influencers. If you want your voice to be heard, enter the arena! Start by retweeting, sharing the news that interests you, then find your style by publishing your organization's messages. Bear in mind that X is first and foremost a social network made up of individuals, so organizational accounts don't always have the same resonance.
5. Squeeze the lemon from your network
Tired of chasing partners, journalists and politicians? Don't forget that your network is your main relay audience. It's all in the mix: as we said in the introduction about repeating your messages in different ways, offer your employees, members and supporters this opportunity by encouraging them to share your content. It's simple and effective - it just takes a little discipline. There's nothing to stop you targeting sharing champions with a good following. Your best influencers are often those closest to you!
