Unless you've spent the last few months with your friend Wilson on an island in the middle of the Pacific Ocean, you're well aware of the intangible and evolving thing that is ChatGPT.
A real revolution, this tool enables you to get answers to your questions and even automate certain repetitive, time-consuming tasks. ChatGPT is a public relations success, a marketing buzz. But don't reduce the field of artificial intelligence to this one tool. A number of AI-powered tools have specific uses and, in the medium term, will be indispensable in the field of communications.
Don't fall for it
The field of artificial intelligence is still in its infancy, offering a range of possibilities and potential solutions that can quickly prove costly in terms of subscription fees, without producing satisfactory results. It's vital to remain vigilant as to real needs, and to use these tools to optimize the time invested. Certain tasks, such as press article registration, web development and graphic design, will benefit from these advances in the near future. Notable examples include LeonaroAI and Midjourney, which stand out for their ability to generate high-quality images from just a few lines of text. While these are not yet perfect, they remain a solid source of inspiration. However, it is imperative to consider copyright aspects, as the use of pre-existing images by artificial intelligence for its learning and construction could lead to serious legal problems in the future.
Applied to the world of communications, artificial intelligence fulfills the role of learning companion. In this field, where urgency is often the order of the day, it is crucial to acquire a rapid understanding of the environment in which our customers operate. In this respect, AI language models such as ChatGPT are invaluable tools for content aggregation. While this can save an organization time and resources, human advice based on practical experience remains a must for the execution and success of a communications strategy with many imponderables.
AI for cybersecurity
AI can also be used to improve corporate security. Anomaly detection algorithms can be used to monitor suspicious activity and detect attempted online attacks. PR firms can also use AI to protect their customers' sensitive and confidential information, employing encryption algorithms to secure data.
Today, we find ourselves on the cusp of a revolution as important as the transition from typist to computer. Those who know how to clear the growing jungle of tools offered by AI in the four corners of the Web will certainly be able to appreciate their new skills in a few years' time.
